We can’t change the fact that we are selling online. To fight this objection we need to create the best customer experience ever and to help the customer to be able to see the product and to feel it even if they are only shopping online.

How we can do that?

We do that by providing high-quality images and videos of the product, with very detailed descriptions.

To know more about how you can write the best description for your product I highly recommend you to watch this video: How to write a good product description for your Shopify product.

Now that you know the objections that might stop people from buying from you let's see how to optimize your product page.

Your product page should contain all the valuable information your potential customers might be searching for or need to decide to buy your product.

Keep this in mind while optimizing your pages because this will significantly guide you in the right direction.

This is the part that your customer sees before scrolling down, and in there, you should include your most valuable information.

The more you can include, the better. Do your best to fit your most valuable information most slightly and shortly as possible. Below is a list of things you should have:

After finishing with the above-the-fold page now, we move to the remaining parts of the page.

I recommend including tabs or sections and dividing your information into these tabs.

In this way, you will make your page more user-friendly, and I will make it easier for your customer to get the information, try to present the info attractively, and use infographics. Because infographics offer data in a concise, small package, consuming and processing the data becomes easier.

Here is a list of sections that you can add:

Take your time creating and designing your product pages, especially since now, with Shopify online store 2.0, it has become way easier to create and customize good pages.