Shopify online store 2.0
Shopify Dawn theme and Shopify Metafields
Shopify online store 2.0
Shopify Dawn theme and Shopify Metafields
In June 2021, Shopify announced “Online Store 2.0” Which is the biggest and boldest update of Shopify in Shopify’s history so far.
In this blog post, I will summarize the new features of this new update and how you can use them to design better and more enhanced stores for your business.
If you prefer to watch the video version of this blog post, you can find it here below. The video also includes a full tutorial for the Shopify Dawn theme and how to use the Shopify online store 2.0.
There is no doubt that this new update is extremely good news to anyone who uses Shopify. because it allows us much more flexibility and it gives us the ability to customize our stores way better and easier than before.
To be able to use this update you must choose the new theme provided by Shopify (Shopify Dawn theme).
Since this update is still new, you might not have it yet on your store, don’t worry soon all Shopify stores and themes will be using it. Just be patient.
#1 Improved theme editor
This might be the less important update between all the coming ones.
Shopify improved the editor by providing more flexibility over the sections.
When it comes to the homepage this new update is actually insignificant. But when it comes to product pages this is one of the best features of the new update and we will see this in the next point
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#2 Customizable Product Pages
Before this update, the available customizations for product pages were extremely limited and they depended mainly on the used theme. Well after this update Shopify product pages are now as customizable as the homepage!
Now you can add sections to every single page of your store, and not only to your homepage. If you want to see more about this, watch my Shopify 2.0 video tutorial.
In addition to this, the new update allows us to create product pages templates. This means now you can have entirely 2 different product page designs on your store.
So let's say for example you have a store where you sell shoes and bags you can create different product pages for shoes different ones for bags or you can create for example different product pages for products that are made out of leather than for products made out of vegan leather.
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#3: Customizable Collection pages
Similar to product pages, now collection pages are highly customizable with the ability to create multiple collection pages templates.
#4: Shopify Metafields
Metafields are actually the best thing about this new update because they allow us to create dynamic sections on product pages (for now) and collection pages (in the coming future).
Dynamic sections are sections that change automatically between products. When you assign a dynamic section to your products, it means you are creating a unique section on each product page that shows the special and unique characteristics of this single product.
So for example, product titles and prices are dynamic sections since they change dynamically between product pages.
Now imagine that you can create sections like for example materials, size table, maintenance guide and you can make them unique for each product.
So if I am selling dresses, I can create a dynamic section called “size chart” and add the appropriate size chart for each dress and make it show on the product page in any place I want.
This is what you can do with metafields after Shopify 2.0 update. To know more about how to use this update, I highly recommend you to check my video to see multiple practical examples on how to use Shopify metafields.
To see how to properly use metafields, watch the Youtube Video here
Final deas
A small summary of what's happening:
- You can create different templates for your product pages and your collection pages
- You can customize your product pages the same way you used to customize your home pages. this means you can add sections to your pages without the need to code.
- You can add dynamic sections to your product pages by creating new and unique characteristics for each of your products, and making them directly live on your store using the Shopify metafields.
With this new update, you will be able to enhance your store and improve the design way easier than before.
I highly recommend you to profit from this new Shopify Online Store 2.0 update to upgrade and level up your product pages, because now more than ever you can customize your product pages and include all the information your customers need, and hopefully, this will increase your conversion rate and your profits.
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Learn how to grow your eCommerce Business and Make it sustainable by Signing Up for my Free Workshop
- Make your business sustainable
- Diversify your marketing channels
- Stop basing your business ENTIRELY on Facebook ads!
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