If you're using Shopify to run your e-commerce store, you may have heard about meta fields and metaobjects.

These features allow you to add more fields to your product and collection pages or create new types of content altogether. But what exactly are metafields and metaobjects, and how can you use them to improve your store?

Metafields are a feature that allows you to add more fields to your pages.

Let's take your product page as an example. With metafields you can add new fields to your product pages, such as materials, ingredients, and specifications. This helps you to provide more detailed information about your products and make them more attractive to potential customers. You can also use metafields to optimize your product pages, increase conversion rates and build trust with your customers.

Metaobjects, on the other hand, allow you to create new types of content that aren't limited to products, collections, or blog posts. This feature is more advanced than metafields and requires more work.

For example, you can create a metaobject called "recipes" and define the fields for this object, such as the title, images, ingredients, and instructions. This allows you to create a new type of content and display it in your store.

In conclusion, metafields and metaobjects are powerful features that can help you to improve your Shopify store. By adding more fields to your product pages or creating new types of content, you can provide more detailed information to your customers and increase your chances of making a sale.

I highly recommend you watch the following tutorial to learn how to use these 2 features.