Marketing to everyone is exactly like marketing to no one that is why If you can't define your potential customers it would be very hard for you to sell your products.

You have to think about their hobbies, their likes, their interests, their gender, their age, and etc...

You have to try and find common characteristics between your customers, because using these characteristics you will be able to understand your customers more, and you will be able to communicate with them better whether on social media or your website, or even on your ads.

The market is crowded with many e-commerce stores, so your job is to try to create your own place in the market, and you do that by offering different products or by giving different offers or maybe different services

So if you are selling for example candles maybe you should be selling organic candles instead or if you are selling shoes maybe you should be thinking about selling handmade shoes.

This is very essential if you want to grow your e-commerce business. Becoming a better business owner means that you need to grow your skills. And to improve your skills and your knowledge, I highly recommend you to sign up for my Free workshop.

In this workshop, I show you how you can create a sustainable solid e-commerce business. I show you how you can attract convert, and retain your customers. so to improve yourself I highly recommend you to go sign up for this free workshop it's 100% free so you don't need to pay anything.

I can't insist on this enough but without reading and analyzing your data every decision you are making is like gambling because it's not based on data and numbers.

That is why you have always to analyze your Shopify numbers and your google analytic numbers, and your Facebook ads numbers and you have to make informed decisions based on the data you have collected.

If you want to learn how to analyze your Shopify analytics I recommend you to read this article, it can greatly help you to read and analyze your Shopify analytics.

This tip is very essential especially for people who have been on a market for a while and they already have a good number of followers on Instagram or maybe a small email list and maybe they are ranking for some keywords on google and they are making organic sales, and they are thinking that this is enough then they are good.

However, it is not good to rely only on organic resources. If you are relying entirely on organic sales, you will reach a point where you can't grow anymore.

This means that you won't be able to scale your business, and you will not be able to boost your sales because your organic traffic will remain to some extent the same.

That's why if you are in this case, you might start to face stagnation where your sales remain the same for several months or even several years.

That is why I highly recommend you to start attracting new traffic and you do that by doing a lot of things, for example, you can do Facebook ads or maybe you can do collaborations or maybe you can do Instagram influencers.

It's very important to put your brand in front of new audiences because in this way you will be growing your business.

If you want to know more about stagnation and if you are facing exactly this problem I highly recommend you to check the free workshop I’m currently offering because in this workshop I talk a lot about the stagnation problem and how you can solve it.

Your customers are your biggest and most valuable asset ever because there are people who trusted you before and they are people who are willing to buy from you again and again.

It's always easier and way less costly to convince an older customer to buy from you than to acquire a new customer.

And to retain your customers you must be doing email marketing which means that you should be sending campaigns and emails and newsletters to your old customers to get them back to your store to buy again and again from you.

This is how you create this brand this is how you make long-life customers and you increase the long life value of your old customers and this is very essential for any brand success.

I am talking here about upselling and cross-selling. In one of my previous videos, I have talked about how you can increase your sales for free using advanced marketing strategies. This can highly help you to improve your sales without actually paying anything.

Growing an eCommerce business is not easy and it is not something you do overnight. Be consistent, work hard and keep evolving your skills.