I’m going to start by answering the most obvious question "what is a brand?"

In order to reply to this question, I’m going to use a quote by Jeff Bezos the CEO and founder of Amazon "A brand is what people say about you when you are not in the room."

so branding is not only about the colors the logo or the font. Branding is essentially about the unique emotional experience your customer has with your store and your brand. It's about how your customers see and judge you.

When you are able to create emotional connections with your customers it would be way easier for you to convince them to buy from you, and this is why branding is very important. In addition to that, by creating stronger connection with your customers, you will be able to increase your conversion rate and increase the live long value of your customers.

So now that you know what branding is and why branding is very essential let's see how you can brand your e-commerce store or how you can improve your own branding.

This is extremely important in order to create this unique emotional experience with your customers.

let's see some examples from very famous brands to get inspired.

Nike uses the slogan "just do it". This slogan is a very powerful one because it's action-oriented they are telling the customers what to do exactly.

Disney has a very powerful slogan "the happiest place on earth". When people go to Disney they go there because they want to create happy memories and this is exactly what Disney expresses in this slogan.

Sephora is a famous makeup brand with "let's beauty together" as a slogan. Sephora is telling its customers that if they use their products they will become much more beautiful and this is exactly why people usually use makeup because they want to look better.

Toms is a shoe company with a very special truth company with a mission. Toms use a part of their profit in order to help people from all around the world so their slogan is "we are in business to improve life" and as you can see their slogan express exactly what they are doing.

You have to think about your brand mission and to reflect this mission into words and then you have to add your brand message in multiple places on your store like your homepage, your about us pages, and your product pages.

It's very important to remind people why they should be buying from you, what makes your brand unique and different, and what exactly they will get when they buy from you.

When you are crafting your brand message remember to keep it simple, don't use complicated words or sentences. People want to understand everything without making a lot of effort, so make sure that you are writing something that's simple, authentic, and that your customers can easily understand.

It is very important to pick your brand colors and fonts and to stay consistent with them in all of your content pieces.

Be consistent in this way you will keep the same familiar experience in all the places and in this way your customers will directly know when a piece of content or an ad or anything else is coming from you.

It's very essential to have a logo and if you don't have yet a logo for your store I highly recommend you to design one.

You can do that by yourself on canvas or you can hire someone from Fiverr or Upwork it's up to you.

If you are looking to create a sustainable business, branding is something you can never overlook. Only a true brand can continue to grow no matter what new obstacles or changes came up.

I recommend you to put effort into your branding and to sin to the free workshop recommended below. In the workshop, I show you the exact framework that you should be adopting to make your business strong and sustainable.