Content marketing and SEO go hand in hand because it’s way easier to rank on google with a blog post than to rank with a product page.

People go to Google to ask questions, so when people find you through your articles, they usually appreciate the help you are offering, and they become more attached to your brand, and what you are offering.

And through these articles, you can sell your products or capture your customers’ leads to advertise for them in the future using email marketing.

In my opinion, I highly recommend you to do content marketing because you will not only bring traffic to your store but you will also build a much stronger connection with your audience.

People appreciate it when you help them to find solutions for their problems.

It goes without saying that social media platforms are the best places nowadays to sell your products. Whether you choose Facebook, Instagram, Pinterest, TikTok, or any other platform, creating content and gathering followers can be your best organic source of traffic.

But before deciding on which social media platform you want to focus on, you have to think first of your audience and ask yourself where your audience is?

It depends on your niche, the products you are selling, your audience age, and many other factors.

Now let's say after studying your market and audience, you decided that Instagram will be your good-to-go platform.

You should start thinking strategically about how to grow your account and what content to post.

So instead of only posting photos of your products, you should also post interesting and helpful content that your audience cares about. In this way, you will increase your profile exposure and you will be able to reach out to more and more people.

PS:

Besides creating a social media profile for your store you can also create a profile for your niche where you advertise your store indirectly!

for example, you can create a meme page or maybe a quotes page related to your niche and advertise your products on this page without showing your brand directly.

With community groups, I mean things like Facebook groups or Reddit groups or maybe like Quora and so on.

Usually, people who are interested in the same topic or who share the same interest go to places like that to ask questions and to exchange knowledge.

That is why these community groups can be the best places for you to advertise your products for free but you should be very cautious while posting on these groups.

Don't go there directly and start to advertise your product because you will get banned. Instead, start by helping people and providing value, while indirectly and carefully you advertise your products.

Working with influencers can be the fastest marketing strategy among all the above.

This method is usually very effective and it can help you sell your product as well as grow your brand profile.

To keep this method free, you need to work with influencers that have between 5k to 15 k followers maybe. Because they are willing to advertise your product in return for a gift or something like that.

If you are on a budget and looking to increase your sales, all the above methods can help you achieve this goal.

However, it is always essential to note that when you don't invest your money, you will be investing your time!

So always balance between what is more valuable to you and judge whether you want to go with the free strategy or not!