Customize Product Recommendations In Shopify

Customize Product Recommendations In Shopify

(Related Products & Complementary Products)

If you've ever bought anything from Amazon, you're likely familiar with their "frequently bought together" section. This clever feature suggests complementary products, often making you feel grateful for the reminder.

For instance, I was thankful when Amazon reminded me to buy an SD memory card while purchasing a camera. This is the same experience you should aim to create for your customers.

Amazon's strategic recommendations work because they are thoughtfully curated to enhance the customer's shopping experience and increase the average order value. Similarly, you can implement this on your Shopify store to both assist your customers and boost sales.

Setting Up Product Recommendations

Can you set this up on Shopify? Absolutely!

With the free Search and Discovery app from Shopify, you can customize and modify product recommendations seamlessly.

There are two main types of recommendations:

1. Complementary Products: These are products that directly complement the original purchase (e.g., a Kindle cover for a Kindle).

2. Related Products: These are products that are related but not as closely tied to the original purchase (e.g., electronic gadgets related to a Kindle).

Steps to Customize Product Recommendations

1. Install the Search and Discovery App:

Go to your Shopify dashboard.
Install the Search and Discovery app.
Open the app and navigate to the recommendations section.

2. Add Recommendations:

Select a product from your store.
Add complementary and related products.
Start with top-selling items to prioritize the most impactful recommendations.

3. Customize Theme Display:

Go to your theme customization settings.
Add blocks for complementary and related products within your product page.
Ensure your recommendations are visible
Adjust settings like the number of products displayed if necessary.

4. Ensure Products Are In Stock:

Make sure the recommended products are active and in stock to avoid them being filtered out.

Important Tips:

Use Shopify Reports:

Leverage Shopify’s reports to refine your product recommendations based on data and customer behavior.

Limit Recommendations:

For complementary products, limit to a few high-quality suggestions to avoid overwhelming customers.

Implementing smart product recommendations can significantly enhance your Shopify store's user experience and increase sales.

By using the Search and Discovery app, you can offer thoughtful and useful suggestions that make your customers' shopping experience smoother and more enjoyable.

For a detailed walkthrough on setting up product recommendations, watch my YouTube video here.

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